Campaign: JOEY Sushi 

Date began: May 1, 2018. 

Post one. 

Sushi to start. Sushi on the side. Sushi to finish. All options are on the table. #JOEYSushi

Post two. 

Handheld, from start to finish. In orders of as many as you can handle. #JOEYSushi

Post three.

Hawaiian-Japanese, or Japanese-Hawaiian inspired? Either way it’s Friday and we’re enjoying Tuna Tacos and wine at Super Happy Happy Hour (3-6pm). #JOEYSushi #SHHH

Post four. 

The Osaka Pressed Sushi- because our sushi chefs insist on playing with fire. #JOEYSushi

Post five. 

We could never choose so why should you? The Japanese Salad and Pressed Salmon Sushi, the best of both worlds. #JOEYSushi #JOEYSalads

Post six. 

Quality over quantity, the foundation of our sushi and wine selection. We’ll look after the quality, you choose the quantity. #JOEYSushi

Post seven. 

Ahi tuna and sashimi salmon hugging a roll of crab and cucumber. The only thing more colourful than the rainbow roll is its taste. #JOEYSushi

Post eight. 

Rolling rainbows is a habit of ours. Order alone, to share, or as a side with your steak. #JOEYSushi 

Post nine. 

You’ve been making decisions all week. Choosing between your favourites shouldn’t be one. The Japanese Salad and Pressed Salmon Sushi combo. #JOEYSalads

Post ten. 

Sometimes you really should just have it all. #JOEYRestaurants

Post eleven. 

The Rainbow Roll, pairs nicely with wine and the patio. #thewaywepatio #JOEYSushi 

Post twelve.

The Sushi Cone, as a starter, as a meal; one or as many as you want. #JOEYSushi

The campaign received an overall engagement rate of 55%. Receiving a total of 

4, 439 likes, 119 comments and the videos received 4, 266 views on Instagram.