Content Development & Graphic Design
The Newton Institute, a provider of online training that helps leaders clarify their organization's unique identity and purpose, wanted to develop a series of concise, one-page customer stories that would appeal to both "head and heart." Working with the company founder, I interviewed select clients, wrote and edited copy, and designed the layout. The completed stories were used in email marketing campaigns and have been an effective tool for practically communicating the value and benefits of the company's training offerings.
