Client: IKEA
Category: Furniture Retail
Project tasks: Business Plan Visual Identity and Material Design
Every company has business plans but not every company takes the visual presentation of its plans as seriously as IKEA. We were delighted to be part of that process since the idea was to be creatively strong and visually consistent and that is always a challenge especially when the project is somewhat rigid as business plans tend to be. Our core creative idea was to use elements from IKEA design from new collections and to mix it with different strategies and tactics.
AD&D: Goran Pandža
ACC: Filip Marić
Project tasks: Business Plan Visual Identity and Material Design
Every company has business plans but not every company takes the visual presentation of its plans as seriously as IKEA. We were delighted to be part of that process since the idea was to be creatively strong and visually consistent and that is always a challenge especially when the project is somewhat rigid as business plans tend to be. Our core creative idea was to use elements from IKEA design from new collections and to mix it with different strategies and tactics.
AD&D: Goran Pandža
ACC: Filip Marić
