Olmeca Tequila wanted to strengthen itself in the tequila category, using the Edición Black variant.
So we launched a campaign that would stand out.
Black is the new black - whether it’s a black credit card, Uber black or a new black outfit.
Black was already trending, so we used this and positioned our branding in that space with 2 social media videos,
gifs, promoted posts and a microsite for sign ups.
So next time you’re at the bar choosing a tequila, #MakeItBlack
