Client: Borneo Motors Singapore
Brief: In 2018, an improved model of the Lexus NX was to be launched in Singapore. With SUVs becoming the car of choice in the city-state, the client wanted a campaign that would cut through the clutter and remind drivers why the Lexus NX is still a cut above the rest.
Campaign Idea: It's not in our DNA to follow.
Lexus NX is an SUV that knows all about being exceptional. From its distinctive exterior to its cutting-edge features, Lexus NX was clearly engineered to lead – not follow.
The campaign ran on print in local newspapers, social media posts, and digital banners.
Copywriter: Joanna Ortega
Art Director: Khoi Phan
Art Director: Khoi Phan
