Client: L'Oréal Singapore
Brief: In 2017, Lancôme wanted to launch a local version of their successful global campaign, "Love Your Age", in Singapore.
Campaign Idea: Love Your Age Singapore
We engaged influential local women to share inspiring stories of how they defied age stereotypes. The campaign ran across Lancôme's social media platforms and was very well-received, generating high sales.
Copywriter: Joanna Ortega
Creative Director: Jimmy Neo
Creative Director: Jimmy Neo