Client: Singapore Tourism Board
Brief: Create a campaign to promote the Grand Prix Season in Singapore for 2017.
Campaign Idea: Excitement At Every Turn
The Grand Prix is one of the biggest events in Singapore. Every year, some of the biggest names in racing and entertainment visit the city-state to take part in the world's biggest night race. The whole country takes part in this – from hosting special rooftop parties and themed brunches to organising bar crawls and immersive F1 VR experiences.
STB wanted to show that, during the Grand Prix, unforgettable experiences don't just happen on the speedway – they happen all over Singapore.
The campaign ran on outdoor media in Singapore and on Visit Singapore's Facebook page.
Copywriter: Joanna Ortega
Art Director: Khoi Phan
Art Director: Khoi Phan
