Five Basic Colours, Two Basic Lines.
Evoking the aesthetic of the art movement De Stijl, so much can be achieved by sticking to the basics.
Evoking the aesthetic of the art movement De Stijl, so much can be achieved by sticking to the basics.
The idea expands to creating a brand called BASIC. Basic stands for a no-nonsense approach to design.
Inspired by the slow movement and the philosophy of slow living. Slow designing is a step towards sustainability, a step against mindless consumerism and a step back to a time when things were simple. Basic aims to educate on the importance of being slow, designing ethically and bringing meaning to life through design.
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