A fictional brief that asks for a collaboration to create a shop using beliefs of an artist and an existing shop, which I had chosen Times bookstore and artist Olaf Hajek to create Figments, the books cafe. An identity that uses stories and night tales to create the atmosphere.
Images below showcases the direct mailer that I had used Chinese Scrolls to help promote the shop as the illustrations are created and inspired from Chinese poetry that talks about stories of the distant lands.
We cant forget about the coffee packaging too
