Originally concieved as an interest network, the reboot of Chime.in featured highly targeted and relevant content based on a users interests, and their ability to interact with, explore and vote on the relevancy and interest of content, located in blocks called Chimes.

The super simplified dashboard, single Chime modal and Interest hubs were a huge part of this concept, as was a new “Click to Train” onboarding process that would allow new users to view the site with authentication but get their activity stored for later should they choose to register.