Kinetic Typography
NIKE – So Many Ways to Air
With the goal of creating a campaign for the New Nike Air Max 270 and Nike VaporMax shoes that showcases the different possibilities to style up these shoes, I got tasked by PsyOp and Terry Hall to create Concepts for the moving playful typography that would be one of the centerpieces of the spots. The concepts were realized in close work with Terry Hall and Studio Tendril.
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