Canadian Undergraduate Technology Conference — Branding and Graphics (2018)
As the design lead for CUTC, I was responsible for the rebrand for the 2018 conference. We decided on the theme “IGNITE”. Thus, most of the designs centralized on a flame motif that blended into the background.
Below are just some samples of graphics I created for the conference.
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Since our branding colors were white and various shades of red I was limited to those two colors. This was presented as a big challenge.
I decided to add more dimension to the graphics by laying darker shades of the red under the primary red in order to create depth.
Drop shadows also helped a lot with the process.
Not only that, I used the same primary red as a background color so that the graphics had added dimension.