Client: IKEA
Category: Furniture Retail
Project tasks: Press Packs
IKEA was opening its first store in Belgrade/Serbia and due to the fact that it had to hire a lot of future employees they decided to create a PR campaign and to promote both the job opportunities as well as its future presence in the city and relations with local community. We were given the task to create a redefined press package that would include a letter to the press and a gift, wrapped up in a box (made or IKEA product). Project consisted of three phases, first one was communication of the collaboration with UNICEF regarding projects that help children, second one included employment opportunities and third one was the announcement of the completion of the project.
AD&D: Goran Pandža
Project tasks: Press Packs
IKEA was opening its first store in Belgrade/Serbia and due to the fact that it had to hire a lot of future employees they decided to create a PR campaign and to promote both the job opportunities as well as its future presence in the city and relations with local community. We were given the task to create a redefined press package that would include a letter to the press and a gift, wrapped up in a box (made or IKEA product). Project consisted of three phases, first one was communication of the collaboration with UNICEF regarding projects that help children, second one included employment opportunities and third one was the announcement of the completion of the project.
AD&D: Goran Pandža
Layout: Irena Malić
ACC: Filip Marić
ACC: Filip Marić
