Launch Campaign Insurance Market
Part of my role as Marketing Operations Director at Insurance Market was developing a launch campaign to promote the Insurance Market brand at the start of 2017. Insurance Market Pte Ltd is a Singapore based online comparison and buying platform for personal insurance products.
Campaign
The campaign was designed to launch the brand to the audience during the Valentine's Day period. A special Broken Heart Insurance policy was created. A press event launched the campaign and the video to the media.
A social media campaign on Facebook and Instagram made visitors land on the landing page. Visitors could compare and take out a free policy. Only after noon on Valentine's Day, people with a policy could make a claim for a Broken Heart. The campaign successfully launched the brand and the concept of comparing insurance policies to the Singaporean market.
The design was created by our in-house designer, together with the management team we have developed the campaign contents and strategy.
Screenshots of the campaign
The campaign video was developed together with the social media agency.
Part of the landing page
Comparing the 2 policies
Claiming on Valentine's Day
