Approached by the Westpac Banking Group to help them develop an identity for not only the first ever TED Talk in Australia, but also a world-first TED Talk from a bank.

Instead of delivering the brief with traditional graphic assets, like patterns and templates
to name few; we had an unconventional approach and decided to raise the bar, and artistically interpreted every topic for each speaker, with a creative and bespoke visual language. 

The result was a production of exclusive 20 visuals, all diverse in technique and style, deliberately ambiguous, designed to elicit a unique reaction from each and every audience member. The designs were used also across event program booklets, interior hoardings, after-show interaction spaces, and of finally on the main stage with projections and video animations. Digital collaterals, EDM along with internal comms were produced, and also led the design of the official event website.