SIZI Japanese Spices -Speaking Volumes -

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SIZI Japanese Spices - Speaking Volumes -

Branding / Art Direction / Packaging / Graphic Design

Design often depends on graphic elements and texts to provide information. This thesis explores how to create a visual and haptic language that communicates without relying on specific languages, letterforms or graphic symbols. For this project, I approach the experience of a package through the senses, capitalizing on texture, form, tone, and materials.

Embossing plates

Bag

Instead of having standard shopping bag, I designed a multiple use fabric bag. I wanted to create the moment that people use their senses through the product I made, I used fabric which has unique tactility also matches to the branding concept and other designs.