While collaborating with FTA Design Co. out of New York I was brought on to help create a brand system for a new up and comping film production company out of Brooklyn. Their aim was to sit along side of a company like Milk (New York) on a smaller scale. The project was a group effort of myself, Ron Beach (FTA) and Garrett Fennelly (bkf/co.). They wanted a system that would allow them to grow and expand as a company with out being tied to a location or time. Brooklyn Film Company offers film production equipment rentals as well as open studio spaces for shooting and post production work. So I wanted to build a system that was about efficiency, modernity, and open space.