Samsonite EVOA Re-launch Print
The Product:
EVOA is an evolutionary hardside suitcase by Samsonite that brings suitcase design to a brand new pinnacle. Elegant, sophisticated, functional and innovative, EVOA merges business and leisure travel with the best usage experience. It is mounted with a brand new innovative Aero-TracTM suspension wheel system, which effectively reduces rolling vibration and rolling noise.
Objective:
The client wanted a piece of creative that highlight the innovative Aero-Trac technology in the suspension wheels.
Visual Idea:
Shaped for smoother journeys
converting the suspension coil into a slide, and expressing the benefit of enjoying a smoother journey when you travel with a Samsonite EVOA.
Agency: DDB Singapore
Chief Creative Officer: Chris Chiu
Deputy ECD: Thomas Yang
Art Creative: Jeanie Lee
Copywriter: Ivan Ng
Production House: Illusion Bangkok
