Project
Graphic system for a temporary exhibition.
Client
Museum of La Rioja and Antonio Montiel, painter.
The commission was to create an ephemeral identity for Antonio Montiel's temporary exhibition at Museum of La Rioja.
As his paintings were based on watercolor, the main element to highlight was the water itself. For that reason I choose to use only white color as a neutral complement to the texture of watercolors, acting as a stencil through which the paintings appear. So do typography and the information it brings with it, and so a game is stablished with the viewer in looking to the paintings through these little windows.
The mediums of the visual identity were both indoors and outdoors, to provide information to the visitors and to advertise the exhibition in town.
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