Every Member Committee in AIESEC have a name and identity with which they present themselves in the network around the world. Puerto Rico's 12.13 had decided their name and slogan but had yet to come up with the visuals for it. That's how I came around to work on these two designs. 

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This first one was based on the idea that they wanted to 'go back to basics'. By basics I thought of simplifying processes, of grade school, of bringing back the fun to work. Hence the colors and the folded paper-like font. This has been the first time I have ever worked a font from scratch. 

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This second design I liquified the font and liquified it. The idea was, mostly, to bring the feeling of youth and fun into the organization more than anything. The colors were left as they were in the first design.