Hadi Alaeddin's profile

Fear Of Flying - FILM

Credits

Agency
Hadi Alaeddin – Associate Creative Director (Script + Art Direction)
Mohammad Kamal – Creative Director
Paul Shearer – Chief Creative Officer
Amr Hourani – Associate Creative Director
Lama Hannoun – Senior Account Manager (Script)
Lana Cattan – Senior Account Manager(Script)
Hadi Alaeddin – Copywriter (Script)
Luma Aloul – Account Director
Khalil Atieh – Account Manager
Aya Nasif – Account Manager

Production
Omar Hilal – Director
Manasvi Gosalia – Executive Producer
Giuliano Doman – Producer
Georgiana Doman – Producer
Quim Miguel – DOP
Mario Sirbu – 1st AD
Oana Marinescu – AD
Ahmed Hafez – Editor
Sary – Music
Key 66 – Sound

The film takes place in an aircraft cabin. It starts with the narrator speaking in first person about their fear of flying; specifying the real concerns behind flying that they have.

The film shifts through different passengers’ expressions of concern, discomfort and suspicion. The film concludes by showing that the fearful eyes are focused on a Middle Eastern-looking man, evidently the narrator, who explains that his fellow passengers’ fear of him, and the possible consequences, is his fear of flying. 

Dubai Lynx Awards

Grand Prix in Film Craft (Script)
Silver in Film Craft (CSR)
Bronze in Film Craft (Direction)
+ Shortlists in other categories 

The film was a product of collaboration between a bunch of talented people at my agency Memac Ogilvy Advize in Amman, the production house DejaVu in Dubai, and the awesome director Omar Hilal.

More info in the awards deck below:
Fear Of Flying - FILM
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Owner

Fear Of Flying - FILM

Race discrimination in the aviation industry is a familiar concept, calling for the national carrier of an Arabic, Muslim-majority country to mak Read More

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Creative Fields