Get the Wheels Turning
Coat rack with moveable hooks
Winner German Design Award 2017
The German Design Council awarded Get the Wheels Turning the German Design Award 2017 in the Excellent Product Design (Furniture) category.
Jury statement: The functional principle underlying this coat rack system is as simple as it is original. This is an ingenious product with a clear design idiom that comes from its function, which is what makes it so elegant.
Dirk tells the story behind the design of Get the Wheels Turning in a two-minute film:
PHILOSOPHY OF OUR DESIGNS
We are living in an era in which many products are offered to us as so called black boxes, even as the complexity of these products increases dramatically.
The paradox here is that - partly due to the development of (graphical) user interfaces - the end user is more and more comfortable and at ease with using products, while at the same time is less aware with the real and often complex mechanisms that lie behind them.
Seen from this perspective, it seems that today’s end-users are increasingly out-of-touch with the products they use.
We are living in an era in which many products are offered to us as so called black boxes, even as the complexity of these products increases dramatically.
The paradox here is that - partly due to the development of (graphical) user interfaces - the end user is more and more comfortable and at ease with using products, while at the same time is less aware with the real and often complex mechanisms that lie behind them.
Seen from this perspective, it seems that today’s end-users are increasingly out-of-touch with the products they use.
Our work is about demystification. The most striking element of our designs is that the most important mechanisms and constructions of the products are made visible.
All products of Studio Dirk Ploos van Amstel are designed and made according to this whitebox-approach.
