Can a press ad intervene in domestic violence?
Body copy:
For most women the only way to escape abuse is by hiding from it. Please help stop this traumatic reality by SMSing where Mbali is hiding in this ad to: 38727. SMS costs R10. All proceeds will be donated to agencies that intervene in cases of abused women and children. Only by working together, can we curb this abuse and ensure the women of our nation get the protection they deserve.
Body copy:
For most children the only way to escape abuse is by hiding from it. Please help stop this traumatic reality by SMSing where Mary is hiding in this ad to: 38727. SMS costs R10. All proceeds will be donated to agencies that intervene in cases of abused women and children. Only by working together, can we fight this scourge and secure the future we all want for our children.
Creative team:
Copy. Melusi Tshabalala
Art. Siphiwe Nkosi
Photography. Michael Meyersfeld
