This concept has been designed to revive traditional, 200 years old brand and create new positioning for the product. Promoting life and its true moments where Becherovka Original belongs - that was a strategy that was aimed to refresh the brand image and introduce it to younger generations. Brand is reminding people that there is more in life than materialism and stress and that there are few precious moments worth living. So spend them with Becherovka Original. Here and Now.