So - how do you sell your range of chicken burgers? Concentrate on one of them that can capture the imagination of the prospective consumer.  We did the same with the Nando's double breasted burger - any of the Nando's chicken burgers but made with two succulent chicken breasts instead of just the one.

This ad did rather well for us. It was bought by a number of other markets - Greece, the Uk, Holland and some others; even making a cameo on the Ellen Degeneres show as her favourite funny ad of the week.