Hi everyone!
What's today design about?
So let's contiue Coca-Cola Helenic contest theme!
The final part of contest was creating a PR campaign for Coke Zero.
After hours of discussion and tons of ideas (such as sport app or space rocket in the form of Coke bottle - zero gravity (Hi there, Elon Musk) we decided to use relationships as a main theme.
Relationships always associate with a happy positive emotions (well, mostly). And positive emotions sells just nice!
So the main theme our PR campaign became hashtag #startfromzero to associate Coke Zero with a start of relationships.
Let's walk thru our presentation:
First, we divided Coke into 2 product: for her and for him.
Because individualized products sells better.
"For her" got a pink gradient and "for him" got blue one.
Second, we added gamification of drinking process.
Every bottle had semi-transparent sticker with individual step-by-step tasks to start your relationships from zero. For example, men bottle had tasks "smile her", "make her a compliment", "take her hand", "hug her" and finally "kiss her".
As tasks was printed on a transparent paper, you couldn't see it when the bottle is full - only the first one is visible. But it reveals with every sip you make and with a final sip the last (and the most hard) task becomes visible.
Finally, the uniting 2-bottles pack "for both".
It was conceived as a love gift (or I'm-sorry gift).
Also we made competitors analysis, SWOT matrix and promoting channels.
And a humble addition, we won the 1st place 😌
Thanks for reading!
P.S. We also shot a promo, take a look!
