Back in the 80’s, two fashion designers, Sandeep Khosla and Abu Jani joined forces to represent those who wanted to look unapologetically glamorous and sexy. In recent times, international icons like Beyonce, Gwen Stefani or Kesha
to name a few have chosen to adhere to the glamour quotient set
for them by the two designers.
to name a few have chosen to adhere to the glamour quotient set
for them by the two designers.
They wanted to create a new fashion label for
collection suited for the international market.
By placing the K and J thus, we were able to highlight a contrast and union of two geniuses on an endless journey to produce something remarkable and unique with each creation. When perceived from any angle, the logo stands its ground, which hints at the force that brings them together to create a magnificent balance which we witness in their work.
Besides, we gathered from positive criticism that the final logo bears a vague resemblance to a diamond, which drives the glamour quotient home to the beholder.
