Preggonista
Pregnancy is one of the most beautiful and exciting times in a woman’s life. And, it’s a time of great sacrifice. Preggonista believes style shouldn’t be one of them. While one of the co-founders was pregnant, she found it difficult to find stylish maternity clothes. In New York City! Together with long-time friend and soon to be business partner, they spent a weekend shopping and quickly discovered that, unless one finds muumuus appealing, it was difficult to find stylish maternity wear.
Born from personal experience, the duo developed a monthly subscription service to help pregnant woman find stylish maternity wear. The box with provides expecting mothers with classic, wearable fashion essentials, accessories and a pregnancy related beauty product for style-obsessed pregnant women.
Preggonista decided to take advantage of the most profitable for an eCommerce website by creating a social media holiday sales campaign. We provided the graphics for this fun and descriptive organic and paid social media holiday campaign, which ran from Black Friday through Christmas.
