Botond Csiby-Gindele's profile

CAMPAIGN BRANDING IDENTITY

S.O.S ROMANIA CAN’T HANDLE THIS ANYMORE, ADOPT NOW!

In Bucharest, the capital city of Romania, the problem of stray dogs has been acknowledged for decades.The number of stray dogs has been reduced drastically since 2014, following the death of a four-year-old child who was attacked by a dog.In 2015, the Bucharest City Hall stated that over 51,200 stray dogs were captured between October 2013 and January 2015, with more than half being euthanized, about 23,000 being adopted, and 2,000 still residing in the municipality's shelters. 

This campaign reflect on the romanian stray dog problem, and want to caught the people attention on the dogs who rule the streets. I designed an app for the campaign, the: "STRAY DOG COUNTING GAME" which help people to travel safely in the city. 

Are you curious how many stray dogs live in your city? Is your daily way to work/school safety ? This app can modify your journey into exciting and helpful moments by counting the dogs from the street while you are travelling/going to work/school. After each dog you can get different points and at the end of your journey you will get the safety results also you can alert others to avoid the dangerous dog troops.


Készült: Média és Design Tanszék, Vizuális Művészeti Intézet, Eger. 
Made at the Media and Design Department, Visual Arts Institute, Eger, Hungary. 
Konzulens / Consultant: Szigeti G. Csongor
CAMPAIGN BRANDING IDENTITY
Published:

CAMPAIGN BRANDING IDENTITY

This is a branding indentity for a campaign, that want to caught the attention on romanian stray dogs.

Published: