The Beer Bros. — Limited edition can designs
Brand design, Illustration, Packaging
Brand design, Illustration, Packaging
This presentation showcases our design and illustration work for The Beer Bros. limited-edition range of craft beers, 'Dark 'n' Dirty, Antique Willy & Balding Fish'. The design is a deliberate dichotomy that uses a classic retro aesthetic. It harks back to the 'gentlemanly' days of civilised drinking; but also uses text and headlines which poke fun at indulging in its excesses. The text was taken from old tabloid headlines & pull copy and juxtaposes them in a way that makes the resulting visual blend a comedy of dubious ambiguity and puzzling rhetoric.
Keeping in the theme of 1960's iconography, we used 3 retro-inspired mascots (All named 'Hoppy McHopface'– in itself a reference to Australian pop culture) to represent the 3 beers in the range. Each one was designed with a similar feel– smartly dressed, wearing a crown and bowtie, while each one is shown doing something related to the background text.
We also developed further promotional POS material using variations of the can graphics to extend the reach of the brand.
Below: The three guises of our brewery mascot, Hoppy McHopface.
'Dark 'N Dirty' Black Ale
Design turnaround
Graphic details
'Antique Willy' Pale Ale
Design turnaround
Graphic details
'Balding Fish' Lager
Design turnaround
Graphic details
Below: Promotional posters and drink coasters.
The promotional posters and coasters were designed to further highlight the 3 varieties in the retail environment.
They duplicated the disressed and 'flawed' vintage elements of the packaging design.
