CLIENT
Genchi is a solution for automating PPC marketing & keeping the knowledge in-house. The visual identity is aimed at Internet startups looking to improve their marketing departments by bringing automation into their team.
AUDIENCE
The primary audience are companies in the beginning of their way whom invest some money in Google Ads (>10k). They like the idea of automation because it’s cost-efficient and they will have their own in-house marketing tools. The secondary audience is small – medium marketing agencies that are fighting bigger agencies for clients.
BUSINESS GOALS
Business owners want to have their own automation tools like the bigger agencies, but they just can’t afford to have it. We need a website that shows the benefits and capabilities of our proprietary automation tool.
DESIGN GOALS
Give the brand an identity, starting with a logo that reflects technology and simplicity
Create a website design to create awareness about the automation tool and it's benefits
The look and feel of the website should reflect the ideas of fresh, fun and young
The design needs to be mobile friendly with highly visible text for small screens
The illustrations on the website make the product look friendly, approachable and affordable.
