“Cibo; the way you like it”
Identity and branding for a pizza place in Lahore.
The specialty of Cibo is that all the recipes were being introduced for the first time. But the brand wanted to focus the most on the subject that Cibo’s hearth-baked crust and sauces used are all homemade.
So taking on these guidelines, a logo was made first.
Using the theme of “homemade sauces”, a few ideas for the logos came up.
But because it’s a pizza place, they didn’t want to be specific and instead wanted to focus on the brand as a whole.
On further refinement, the logo was defined.
Later a brochure was also printed for which a photo-shoot was done.
The brochure was designed using vectors, photographs and the main color palette of the brand.
On further refinement, the brochure design below was selected was printed.
Front
Back
On November 2016, the pizza place was open to public.
If you're a pizza fan, go check out their place. Their pizza is to die for. :)
