The 3 number was the starting point to the concept and the visual of this campaing.
A festival with three days and a limited serie of three flavours of a three sides snack.
A festival with three days and a limited serie of three flavours of a three sides snack.
One is little,
Two is good,
Three is BOLD
With all this in mind, we go to journey about other theorys envolving number three.
The visual is a dive in Doritos universe through a psychodelic Lollapalooza lens.
