Spoonfed was a fast-casual restaurant, with a bar inside, located in the movie post-production of Los Angeles. The logo and restaurant concept was provided for us to build a brand that reflected the chef's vision and target their ideal customers in that area: workers and residential – for work lunches, after-work gatherings and weekend meals. We created a Brand Style Guide, Business Cards and Menus for both the restaurant and bar (Bar Joe), Direct Mail pieces, Gift Card, and supportive graphics for the Website.

The chef was amazed and delighted at how I could translate his vision into all the graphics. I listened to his dream and goals, asked the right questions and intuitively knew what the brand should look like. Some say I am a Design Whisperer.

Unfortunately, the investor pulled out after Covid19 became a pandemic. Just like many restaurants affected by the loss of customers, Spoonfed had to shut their doors in 2020.