非獨立蜃景 / Dependent Mirage - Visual Identity

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非獨立蜃景

"Dependent Mirage"

Design Exhibition Visual Identity

展覽的核心主題「數位媒體設計」、「廣告傳達」解析其概念，得出數位媒體即為虛擬非寫實，且吃重光線之載體，傳達即為獨立狀態轉換為共享的概念。結合二者，採用海市蜃樓當這次的主題，海市蜃樓是光線偏折而形成的虛象，且他形成的虛像是別的地方實際存在的物體，且蜃這個字是中國傳說的一種海怪，也符合陸專聯展的意義。

為了強調數位媒體的概念，在視覺上選擇和數位媒體較為對立的形象，即非虛擬非抽像、非冷色調、非數位常用色。配色採用具有時尚意義的春夏流行色，造形則使用了3D設計出建築和雕塑的意象。

The core theme of the exhibition, "Digital Media Design," and "Advertisement Communication," analyzes the concept, and concludes that digital media is a virtual, non-realistic, and highly regarded carrier of light. Communication is the concept of an independent state and a shared one. Combining the two, using the mirage as the theme of this time, the mirage is a virtual image formed by the light deflection, and the virtual image he formed is an actual object in other place

In order to emphasize the concept of digital media, visually choose images that are more opposed to digital media, namely, non-virtual non-abstract, non-cool colors, and non-digital commonly used colors. The color scheme uses stylish spring-summer fashion colors, while modeling uses 3D images of architecture and sculpture.

參考視覺 - 海市蜃樓 Reference - Fata Morgana