Background
The Kaizer Chiefs team was not performing well and their fans were beginning to lose hope and faith for the team.
The purpose of The Jersy Never Sleeps campaign was to uplift the spirits of the Kaizer Chiefs fans, and remind them why they supported this team for years.
The Kaizer Chiefs team was not performing well and their fans were beginning to lose hope and faith for the team.
The purpose of The Jersy Never Sleeps campaign was to uplift the spirits of the Kaizer Chiefs fans, and remind them why they supported this team for years.
Execution
I applied an art direction role of creating an idea which was used to launch the Kaizer Chiefs Jersey.
The following are the visual presentation of the campaign, and it reveals the shirt Kaizer Chiefs that was launched.
