With the launch of their new Adidas toolkit and their brand now focusing on the future — the Wellington Phoenix are ready to make a comeback and show off their confidence for this season, as well as their passion for football.
This 2016/17 football season, the Wellington Phoenix want to encourage more families and kids to attend games, get involved and make memories. Kids often look up to their favourite football stars, so we put together this bold and fun creative that gives the Phoenix football players hero-like personas. We worked alongside the players and management from the Wellington Phoenix to ensure the campaign captured the player's excitement for the new season, as well as keeping the graphics bright, engaging and child-friendly.
Role and scope Graphic designer
Brand work and identity design, content creation (web and social), advertising (print and digital), signage and campaigning assets, merchandise and event material
Client Wellington Phoenix FC
Campaign Wellington Phoenix FC 2016-17 Season Campaign
Campaign Wellington Phoenix FC 2016-17 Season Campaign
Photography and Image Manipulation Andrew Empsom, George Loizou
Agency Typography by Design
Year 2016
Agency Typography by Design
Year 2016
