myTAN Your personal tanning advisor
In an effort to create awareness for the risks of intense sunbathing and the danger of ultraviolet radiation the Canadian Tourism Board and the Skin Cancer Foundation in San Francisco helped to launch a unique digital marketing campaign and established a new magnificent mobile service called myTAN. Its an easy-to-use professional tanning advisor that helps you control your tan, track your overall sun exposure time and do a regular basic skin exam (thats by the way the application definition statement). One goal is to delay skin aging and reduce the consequences of too much sun exposure often related to skin cancer.
The app was originally launched for the Australian market in an effort to create awareness about the sunny, remote beaches in Canada. So the purpose was not only to give Australians a long term benefit (skin protection) the app also encouraged them to explore alternative tanning spots whenever they launched the app.
Responsibilities:
Concept Development, User Experience Design, Interaction and Visual Design
Awards:
LOTUS BC, Canada
The app was originally launched for the Australian market in an effort to create awareness about the sunny, remote beaches in Canada. So the purpose was not only to give Australians a long term benefit (skin protection) the app also encouraged them to explore alternative tanning spots whenever they launched the app.
Responsibilities:
Concept Development, User Experience Design, Interaction and Visual Design
Awards:
LOTUS BC, Canada
How does it work?
Screenshots
