ARTWORKS and ART DIRECTION for J&T Banka fall/winter 2017 image campaign
J&T Banka (a private bank based in Slovakia and Czech republic) is a client well known for using fine art in its campaigns. For the fall/winter 2017 campaign I was honoured to create the key visual, as well as collaborate on the TV commercial and a set of abstract artworks evolving from this creative process.
This is the key visual - where as you can see, in the abstract artwork a number (6,3 - meaning 6,3%) is visible:
Check out how the aqua ink technique worked in the TV commercial:
A set of artworks, that evolved naturally within the creative process:
Credits to other creatives participating on creating the campaign:
Beata Hudecova - creative director, MW PROMOTION
Jonas Karasek - director
Tomas Juricek - DOP
Katarina Kintlerova - executive producer
