OLED TV’s micro-site that appeals its slimmest design with 4mm in thickness
and clear display that cannot define reality and picture.
It connects men’s greatest challenges from invention of paper to landing on the moon with OLED TV’s main features,
and used HTML5’s special beautiful motion and vertical scroll interface.
Especially, its unique reversing scrolling strongly hints how men’s every challenge started from contrary ideas. 
Separate mobile web has been produced for better operation on mobile phones.   
 
 
[The longest website] 
 
Microsite of LG OLED TV made history that scrolls from downside to upside, 
which is a symbolism of history of men’s greatest challenges and brand slogan – “Above and Beyond”,
so visitors will scroll with mouse from down to up.
 

 

[Turnover] 
 
Pleasant turnover of men’s challenge and OLED TV
 
 
[Anytime, anywhere] 
 
With our wide experience on website,
we have optimized all the contents to the mobile,
so visitors can see same contents faster and pleasantly. 
 

[Staff]
Worked by  fishingtree / Ethan & Alice
Creative Directed by  Joohyup, Yoon / Jongsung, Park / Sangjoon, Moon
Art Directed by  Sangjoon, Moon / Kyowon, Seo
Designed by  Kyowon, Seo / Dongeun, Lee / Kiha, Lee
Planned by  SunSung, Hong / Youngyu, Yang
UI Pulbished by  Kyungsoo, Bae (Bstones) / Taemyung, Kim (Bstones) / Sungwon, Park

[Article]

news release  www.lgnewsroom.com/newsroom/contents/63004
iF award  exhibition.ifdesign.de/entrydetails_en.html?beitrag_id=107517

teaser site posting  mildmadness.blog.me/30144149412
site posting  mildmadness.blog.me/30151938827