KARNATAKA TOURISM - JUNGLE LODGES & RESORTS

The Challenge

Karnataka Tourism had declared 2017 as the “Year of the Wild” with massive advertising on other media yet none on radio.

The Concept & Execution

The wild side of Karnataka was unexplored yet. We brought a two-hour branded show “Wild by Nature” celebrating the wild side of Karnataka showcasing the destinations perfect for the adventure-loving travel enthusiasts. We featured 12 destinations of Jungle Lodges and Resorts over the next three months. These brought a live-from-the-wilderness feel to the show.

The Outcome

A long-term campaign of this nature from a government body was unprecedented.