Summer Grilling Point Of Purchase
To promote grilling throughout the summer, meats and produce were prominently featured indie cut danglers, toppers and shelf talkers. These types of marketing collateral were chosen to add a sense of uniqueness and visually stimulating shapes while maintaining interest in the program over an extended period, from Memorial Day to Labor Day. Red, white and blue brand colors were utilized, accentuating the relationship between Kroger and the American celebration of summer.