PriceWaterhouseCoopers LLC needed more than just a brochure for their Global Incentive Stock Program. They needed a backdrop with visual impact for sales and as a cornerstone memory hook to their world-wide campaign. Target market was top executives of corporate 100.
The large format brochure stands-up similar to a stage while showcasing the center spread. The featured image is a custom built model and set using real currency and theatrical lighting.
Campaign included:
• Large Format Brochure
• Legal & Sell Sheets
• Print Buying and Coordination
• World-Wide Distribution
• Website Integration
