Design Challenge: To Counter the negative implications of the Brand name and make it marketable through design and product styling.
The Problem: Alzheimer's is a progressive disease that destroys memory and other important mental functions. So how as a designer can you market a Data Storage bank with the brand name Alzheimers despite it's insinutation with contrast to the product you are trying to sell.
The Problem: Alzheimer's is a progressive disease that destroys memory and other important mental functions. So how as a designer can you market a Data Storage bank with the brand name Alzheimers despite it's insinutation with contrast to the product you are trying to sell.
This is the logo design I came up with. I chose to not include any symbols that correlate to the Alzheimer's or any psychological parallels. I also refrained from using memory/brain related symbols because I want my target market to not correlate the brand name to the disorder. Doing this so, does a priming effect on the person upon seeing the brand and change their perspective on the brand's negative implication- and not see it as the Alzheimer disorder that we've known.
This is the brand's Hard drive, product styled. Sleek, modern, zen. The re-design took inspiration on pebbles, giving it the "unusual" look to the harddrives we've seen and known thus making it appealing to the target market.
