Surviving an incredibly saturated and competitive market for over 15 years, Link It Up presents the mobile consumer a unique value proposition – a relationship with their device. Offering services and products that others don’t, they needed an identity that would both stand out and appeal to a universal consumer base.

The inspiration behind the logo and brand narrative is a tribute to what devices are – a simple rectangular shape that we identify as a portal to endless possibilities. The brand was given sharp colors and strong fonts draw attention and stand out while remaining clear, neutral and adaptable.