Entered in the Paperboard Packaging Alliance Student Design Challenge, the objective was to "design packaging for the contents of a subscription box package that enhances the customer experience."
Venture Box is a quarterly subscription service for intermediate to advance hikers offering products with a variety of needs and uses.
This project was in collaboration with Sam Herman, Sydney Ryan, and Madison Griebel.
Packaging Design, Branding, Illustration
01. Branding
Inspired by elevation markers and national park marketing materials, we went with a circular badge logo for our main brand. We wanted our branding to connect with our audience with an outdoorsy nature loving vibe.
Inspired by elevation markers and national park marketing materials, we went with a circular badge logo for our main brand. We wanted our branding to connect with our audience with an outdoorsy nature loving vibe.
02. Illustrations
We developed a series of illustrations that would accompany the products in the box. Each illustration corresponds to each section of the package & type of product. They are of 3 different mountain ranges: Mount Renier, The Adirondacks, and The Rockies.
We developed a series of illustrations that would accompany the products in the box. Each illustration corresponds to each section of the package & type of product. They are of 3 different mountain ranges: Mount Renier, The Adirondacks, and The Rockies.
03. Packaging Design
For the packaging design we looked to add value to the user opening experience. Aimed to have an interactive feature with each component being removable and easily used for storage.
For the packaging design we looked to add value to the user opening experience. Aimed to have an interactive feature with each component being removable and easily used for storage.
