Anchor is a clothing store that sells clothes only made out of 100% natural organic cotton and no manmade material. Putting down an anchor means arriving at your final destination, which is the feeling customers should feel in the store. 

The logo is a combination of an anchor and the two standard sex symbols to represent selling both male and female apparel. The anchor is a symbol of stability, so the icon was made with a thick same-width stroke to show uniformity.