ERA DIRECT MAIL
One of the primary methods of b2b marketing for Expense Reduction Analysts is direct mail. ERA UK have a monthly mail output which can be different month-to-month, meaning they can be agile when reacting to current events and issues.
Each postcard has written content on the back that continues the front creative and includes a call to action.
BRAND CAMPAIGNS
These campaigns are the basic ‘who we are and what we do’ for ERA UK.
As cost management & professional procurement consultants that get paid from the savings they achieve, the postcards main themes are generally ‘saving the recipient money for no fee’.
CATEGORY CAMPAIGNS
These campaigns are more focused on certain cost categories that ERA UK have specific knowledge and expertise in.
SECTOR CAMPAIGNS
These campaigns are designed to target specific business sectors that the clients are from, to make the content relevant & relatable.
ISSUE CAMPAIGNS
These campaigns are focused on the issues and events that can (and will) affect ERA UK’s clients. These also include postcard campaigns off the back of White Papers, such as The Rising Cost of Doing Business.
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