With a fresh new line of trail mixes releasing, the Own Brand team at Meijer reached out to me right away to work on writing copy for their packaging and digital presence. Not one for avoiding new opportunities, I dove right in. The products, set to be released sometime mid-May, feature a diverse assortment of flavors and styles to appeal to young post-graduate Millennials. 

Copy: You don’t have to move to Ontario or live by Lake Huron to enjoy Superior snacking. Meijer Roasted & Salted Great Lakes Blend is made of dried cherries, cashews, roasted & salted almonds, pecans, and cranberries, bringing the taste as great as the Lakes to your home. Whether you’re from Michigan or anywhere else, there’s nothing Erie about this savory snack – well, besides its name!

Copy: With a nur, Meijer Cranberry Smash Blast’s explosive flavor will leave your taste buds begging for more. If the thought of cranberries, roasted & salted almonds, salted peanuts, and yogurt flavor-covered raisins wasn’t enough to get your mouth watering, imagine eating them atop your favorite dessert. You’re welcome.

Copy: Your taste buds deserve a vacation. Give them a one-way ticket to the tropical paradise of their dreams with Meijer Luau Mix’s relaxing blend of raisins, dried apricots, banana chips, salted peanuts, dried pineapple, roasted almonds, cranberries, and walnuts. Kick back, relax, and let the flavor take you to somewhere sunny.

Copy: From long hikes across the countryside to short trips to the couch, Meijer Hiker’s Mix is made for adventures big and small. This rugged blend of raisins, roasted almonds, sunflower kernels, roasted & salted cashews, and pumpkin seeds energizes adventurers and relaxers alike with its magnificently flavorful mix. Prepare for the road ahead with flavor as expansive in taste as the wilderness is vast.

Copy: Sweet, or tangy? Who says you have to choose? Enjoy the best of both worlds with Meijer’s Sweet & Tangy Mix. With a magnificent matrimony of raisins, salted sunflower kernels, white chocolate drops, peanuts, chocolate chunks, and roasted & salted cashews, you can live a double life with none of the drawbacks. It’s the crossover you never knew you wanted, but always needed.