Being a Mom today goes beyond having kids. Through research, we identified pet moms (moms that treat their pets with equal importance to their children) as the new trending moms: they go online looking for products, feedback, and tips for their loved ones, pets and kids. The campaign focuses on Method cleaning products and the importance of why every pet mom should use them in order to take care of her family.
The main objective of the campaign was to position Method cleaning products as the expert in safety and cleaning with natural products.
